Creative Design
Process
Steps
- Define Banner Sizes
- Analyse the Content
- Prototype
- Design Banners
- Add Interactions
- Animate
- Export and Use
WHY DESIGN ANIMATED BANNERS ?
To say it plainly: It's usually about conversion rate. What makes a high conversion rate ? Curiosity and interactivity. By making your banner present animated content, you create a natural attraction point for your user's eyes. More attraction drives traffic, and naturally - higher traffic raises conversion numbers.
Banners are not just pretty pictures. A good banner explains what the following link is about, so when your target audience decides to click on it, the information they expect is there, accessible at a glance. A good banner is a complementary visual aid for every campaign - it should not feel out of place, or taken out of a marketing flow.
Seems straightforward, but with Google Adwords, It's kind of not since not all animations are eligible for the Google format. Don't worry though - we have done them all so get in touch and tell us about your campaign!
launched
freaks
campaigns
"They helped flesh our idea out... and then turned it into something which greatly exceeds our expectations."
Wade Garland, CEO
Red Ocean Solutions Ltd, Hong Kong
"Hiring them felt like expanding our team - they cared about our product as much as we did."
Simon Ho, Director
SchoolTracs Ltd., Hong Kong
"Thank you again for all the hard work – [...] This is an excellent pack and you have done a fantastic job in visualising the ‘art of the possible’"
Daniel Whiteley, Technology Director
Equiniti, London
"I cannot even count the times your team saved our campaigns from missing launch deadlines."
Shirley Lee, Head of Hong Kong & China Retail Digital
J.P. Morgan AM, Hong Kong
"Perfect, just what we wanted. [...] We’re loving the progress we’re seeing and the current pace allows us to figure out things comfortably on our end. "
Mike Kaminski, CEO and Founder
AuthenticMemorabiliaCompany.com, Toronto
Contact
Skype
Write
Call
Authentic London
London
W1J 5BF, United Kingdom[email protected] Copy LON
Authentic Hong Kong
92 Granville Road
Hong Kong
[email protected] Copy HKG