Creative Design
Process
Steps
- Define Banner Sizes
- Analyse the Content
- Prototype
- Design Banners
- Add Interactions
- Animate
- Export and Use
WHY DESIGN ANIMATED BANNERS ?
To say it plainly: It's usually about conversion rate. What makes a high conversion rate ? Curiosity and interactivity. By making your banner present animated content, you create a natural attraction point for your user's eyes. More attraction drives traffic, and naturally - higher traffic raises conversion numbers.
Banners are not just pretty pictures. A good banner explains what the following link is about, so when your target audience decides to click on it, the information they expect is there, accessible at a glance. A good banner is a complementary visual aid for every campaign - it should not feel out of place, or taken out of a marketing flow.
Seems straightforward, but with Google Adwords, It's kind of not since not all animations are eligible for the Google format. Don't worry though - we have done them all so get in touch and tell us about your campaign!
launched
freaks
campaigns
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"They helped flesh our idea out... and then turned it into something which greatly exceeds our expectations."
Wade Garland, CEO
Red Ocean Solutions Ltd, Hong Kong
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"Hiring them felt like expanding our team - they cared about our product as much as we did."
Simon Ho, Director
SchoolTracs Ltd., Hong Kong
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"Thank you again for all the hard work – [...] This is an excellent pack and you have done a fantastic job in visualising the ‘art of the possible’"
Daniel Whiteley, Technology Director
Equiniti, London
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"I cannot even count the times your team saved our campaigns from missing launch deadlines."
Shirley Lee, Head of Hong Kong & China Retail Digital
J.P. Morgan AM, Hong Kong
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"Perfect, just what we wanted. [...] We’re loving the progress we’re seeing and the current pace allows us to figure out things comfortably on our end. "
Mike Kaminski, CEO and Founder
AuthenticMemorabiliaCompany.com, Toronto
Contact
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Authentic London
London
W1J 5BF, United Kingdominfouk@authentic-studio.com Copy LON
Authentic Hong Kong
92 Granville Road
Hong Kong
infohk@authentic-studio.com Copy HKG