5 min read

The Importance of Website Design in Marketing: Everything You Need to Know

Authentic Studio

Is your site up and running? That’s great but you can’t settle for “it works.” You also have to make it pretty to look at.

People crave beauty, and that remains true in every aspect. When consuming content, 66% of internet users would rather look at something beautiful with only 15 minutes.

This explains why quality content isn’t the only thing you should consider in your marketing strategy. A good website design must also accompany those interesting and valuable content you create.

This is only one example of the importance of website design. There’s more nuance to it than you think. Web owners often mistakenly think it’s enough that their website looks presentable.

Read on to find out how a well-designed website design helps with marketing.

1. It Establishes the First Impression

Before your visitors see your content and offerings, they see the web design first. With this alone, they’ll already form an opinion about you within seconds. Further interaction won't do much unless it's a pretty drastic change.

You have to make those first seconds count. Make sure what people first see is a professional website that exudes authority.

With the right choice of colors, you can elicit what type of response you want to get. Using the right typography, you can determine your image.

2. It Encourages Customer Engagement

Whatever the reason they have for coming to your website, you have to lead them to the important parts. You can do this with a good web design strategy.

For instance, if you want them to contact you, make sure the buttons for that are conspicuous. Make them stand out using bold, contrasting colors and font.

You can even insert a chatbox that follows them wherever they go. This ensures they will seek help at any point they need it.

However, make sure to give them the option to minimize it. You don't want them to get annoyed enough to leave your website.

If they’re on the blog page and you want them to browse your products, do the same for the link going to your product pages.

It’s also a good idea to stick to what people are familiar with. Take the search bar as an example. People know they’re on the top part of the page; will you put it at the bottom for the chance to be unique?

This can only confuse them, which demonstrates the importance of website design.

3. It Builds Trust

We can’t help it, people tend to put their trust more in beautiful things, including people.

When your website looks pleasing, people will be more inclined to trust you more. Looking like you’re a professional at what you do also contribute to that.

This is the importance of a good website with a well-thought-out design. After all, why should they trust your content or product if you can’t even make an effort to make your website look good or at least, navigable?

4. It Impacts Your Website’s SEO

Good website design isn’t only about aesthetics. The goal isn’t only to make your website look good but functional, too.

For instance, making sure your website is mobile-friendly is a part of website design.

It's also a huge green flag for Google. A while back, the search engine started rewarding such websites on the account that the majority of internet users are using a mobile device then, and it's only set to increase. By 2025, it’s expected that 72% of users will use only mobile.

Good web design means your website is fast-loading, too. It’s another factor Google looks at to determine your ranking.

It helps to have a fast-loading web, as well, even if it’s not a ranking factor. Visitors are pretty impatient; they will exit your website if it loads a second too late.

They won’t think twice about not giving your website the chance to show what it has to offer. This is especially true if they come for the content. After all, many other websites are likely to be offering similar content.

This is bad for your bounce rate, too, which eventually affects your ranking.

5. It Maintains Brand Consistency

Your website is a part of your brand, and your brand must be consistent in all channels. This is a part of building up your brand to your audience, getting them familiar and used to it.

Even a slight variation in your branding can create confusion for your customers. This can make them hesitate about proceeding further with your brand. It can make them feel something is wrong, even if that something is only a change of color.

If your branding is about minimalism, don’t suddenly use bright colors on your website. You can still create a welcoming atmosphere - an environment that encourages customer engagement - by using other elements.

This explains why web design is something you must also strategize. By studying the fundamentals of good web design, you can use it to aid your marketing efforts.

6. It Increases Conversion Rates

In the end, all these lead to a higher conversion rate. Why?

Because conversion rates have a close association with good user experience. If they find your website easy to navigate with all the information they need at their fingertips, they’re more likely to contact you.

If you make it easy for them to buy, for example, using your website design, that will help speed up their decision-making process. If they don’t even know how to proceed, they won’t hesitate to drop it, too.

Furthermore, they’re likely to return, especially if they’ve had a good experience after they make that first contact (as long as you make that one count).

They can also refer you to other people. Good web design makes it easy for them to do that via social media. Your website should enable social media sharing and make them visible at all times through the smart positioning of their icons on your web pages.

Utilize the Importance of Website Design

Good website design is something all businesses can benefit from. However, we can’t emphasize enough the importance of website design in one article, especially its contribution to your specific marketing strategy.

Does your website design meet today's standards? Contact us today and let us help you enhance it.