Are you looking to build a website for your new business?
Do you have the content but do not know how to where to place them effectively? Then what you need is a little help on web design.
For a start-up business to survive, it must pay attention to how its website looks. The design of your website plays a valuable role in the success or failure of your business.
The layout is one of the first things customers will notice. So what makes a good web design layout? Why does it matter so much?
Continue reading below as we look deeper into the value of great layout design and how it affects the overall user experience (UX).
What Is Web Design?
Before we go to the “why,” let us first discuss the “what.” Since web design layout is part of web design, we must first understand the latter.
Web design involves the overall design of your website. It covers the appearance and layout of your site. In some cases, web design extends partly to the site’s content.
When we talk about appearance, it pertains to the images, fonts, and colors of the site. Layout deals with how you structure and categorize all the information on your site.
Web Design Layout: Why It Matters
Because the layout involves structure, it directly affects the customers’ user experience. Even a small error in the layout may cost you a client. So let’s take a look at seven of the most important reasons why the layout of your website matters.
1. Creates a First and Lasting Impression
The layout of your site sets the tone if a customer will continue reading your content or move on to a competitor. The layout creates a first impression and most of the time, first impressions do last.
It is important to note that users formulate an initial impression in a matter of seconds. Thus, you need to capitalize on these first few seconds. Seeing an outdated website will leave a negative impact.
Studies reveal that 66% of users prefer seeing something appealing over something plain and bland.
Moreover, the layout also contributes to how people see your brand. A negative impression will affect your branding on different levels. Even if you offer superior products, prospective clients may no longer see them if your website drives them away within the first 10 seconds or so.
2. Easy Navigation
A solid layout paves the way for easy navigation of your website. A great layout will put the essential elements at the front and center of your website. This helps users find important information faster.
It is not enough to have an appealing website. Sure, it will attract customers to probe deeper into your site. But once they start to navigate, they will shift their attention towards accessibility.
They will want to navigate a user-friendly site.
Studies explain that the user-friendliness of your website directly impacts your sales. And when we talk about usability, there are fundamental things that a good website layout, particularly on the home page must cover.
These things are your branding element, your descriptive element, your call-to-action, and your visualization.
The branding element pertains to your logo or logotype. Your home page must showcase this prominently.
The descriptive element is a short description of what your business is all about. Typically, two to three sentences will do. Of course, this description must complement your title.
Meanwhile, the call-to-action is what you want the users to do next. This must be clear and concise. You can also use an energetic tone to excite the users.
As for the visual element, this refers to the high-quality image or video of your main product or service. But don’t just use a simple photo. Consider adding a human element to create that emotional connection with the public.
3. Encourages Exploration
A great website layout encourages visitors to explore the website even more. The key is to ensure that your website is appealing to the eyes. This will serve as your hook.
After “hooking” the users, you can reel them in through a solid navigational experience. As these two elements work together, the users will naturally explore the other pages of your website.
4. Organized Structure
The quality of the layout also determines the overall structure of your site. Through the design layout, you can avoid having a messy structure. This means your visitors will know where to go and what to do next.
They will not hover their mouse aimlessly across your home page. They will have a sense of direction on their main reason for visiting your website.
5. Makes You Stand Out
We mentioned earlier that not all sites are equal. Some do stand out above the rest. Hence, a solid layout will make your site more attractive to the public.
Furthermore, the aesthetics of your site will reflect the way you value excellence. When users see high-resolution photos that you present strategically, they will think that you are serious about your business.
Additionally, when your site stands out aesthetically, customers will absorb information more effectively.
6. Builds Trust
A great design layout also tells people that you are a company they can trust. A tightly-written content that is free of spelling and grammatical errors says a lot about your attention to detail.
In the same manner, a site that has a clear structure makes it more trustworthy.
A company with a site that is neat, concise, and comes with a professional vibe is easier to trust.
7. Maintains Consistency
Last but not least, a great layout will help maintain consistency. This is crucial when starting a business and building up your brand. As a start-up, you want the public to become familiar with your branding.
Hence, a solid web layout will use the same fonts and styles across all your web pages. They will also use the same set of colors that complement or may also appear in your logo.
Let’s Fix Your Website and More!
Web design layout is an integral part of any business website. It helps attract prospective clients and increases the chances of them coming back for more.
But apart from the layout, there are other areas that you need to cover. Thankfully, you came to the right place.
We offer comprehensive design services for small and upcoming businesses. We handle user experience, digital marketing, and creative outsourcing.
We also create research strategies and product development services.
Let’s work on your website and a whole lot more today!