4 min read

8 Mistakes to Avoid When Using Web Apps for Businesses

Authentic Studio

8 Mistakes to Avoid When Using Web Apps for Businesses

More and more businesses are making a move toward using web apps to help increase their customer engagement. But in some cases, some mistakes are made by the business that does the opposite of what you're looking for.

If you're wondering what these mistakes are that you need to avoid, we recommend reading this article from end to end. Without further ado, let's jump into this list of mistakes to avoid making.

1. Cluttered Application Layouts

When you're thinking of the design layout that you intend to use for your web application, you must consider what you're going to put on the page. Your web application should be easy for customers to navigate and use.

One of the biggest mistakes that have been made by companies in the past is cluttering the app page. You've got to keep in mind that users of your app don't have the time to read through pages and pages of content in search of the information they need.

When they visit your app, they want to find what they're looking for quickly. If your app is cluttered with unnecessary things like lengthy paragraphs, you can't expect them to continue using your app.

2. Using Design Elements Wrong

When you consider the design that you want to use, choose one that's engaging. Also, consider all of the elements that you'll use and ensure that you make the most of them.

Some of the aspects of your design that you need to consider include:

  • Subheadings
  • Headings
  • Banners
  • Font
  • Color
  • Use of white space

You and your creative team should discuss a design plan that's going to meet your company's needs. It would help if you also thought of how you'll deliver your content within the design that you've chosen.

The best way to deliver content is to keep paragraphs in short, readable sentences. And use bulleted lists to make it easier for readers to scan through quickly without searching each area for important content.

3. Slow Loading Time

When you create your web app for others to use, another massive problem is the app's loading time. If a potential client has to spend a period waiting for the application to load, they are unlikely to continue using the app.

Instead, when the app is opened, it should begin working. One of the reasons that your app isn't running as quickly as it should goes back to the point that we've made.

That point is having a cluttered web app. If your app is filled with too many things, it will take longer for the application to load. Instead, keep the app clean and free of clutter, which will help improve the application's loading time.

4. Poor Screen Resolution

Another reason that your app may not be getting the amount of engagement from consumers as you'd like to see is the screen resolution misses the mark. The screen resolution you use should be able to work for any phone no matter the type of phone used.

There are more than 100 million iPhone users globally, meaning that if the screen resolution you use isn't compatible with iPhone' s then you're missing out on a significant part of the consumer market that you could be reaching.

Various sites allow you to design a screen resolution that's sure to meet every screen's needs.

5. No Call To Action

The purpose of the call to action is to move the reader to do what you want at the end of the article. Do you want them to purchase a product that you offer? Or do you want them to donate to the cause that your company supports?

When your content is missing the call to action, there's nothing that's compelling the reader to do something after they've finished reading. Make sure to create a strong call to action and put it at the end of each piece of content that you put on the web app.

6. Incorrect Coding

One of the things that are crucial to do when coding your web app is the validation notification. This will ensure that the information the user's input is correct before it's submitted.

If you don't take the time to code correctly, you may face errors when customers input information, which can lead to issues that you'll have to go back and correct. While coding takes time, you could hire coding professionals to do the job for you.

That way, you can focus on other aspects of the web app design, while others take care of all your coding needs.

7. Unsecured Network

Having a secured network is essential, especially when it comes to handling the sensitive data that users trust you with. Not using a secured website can leave information liable to be stolen by hackers, and that can ruin the relationship that you have established between yourself and the consumer.

If your site focuses on obtaining payments for your products and services, ensure that the connection is secured to protect your customers. It also helps if after customers provide a payment, they receive some confirmation whether that's an email or message on the screen confirming that you've received the payment and that it went through.

8. App Doesn't Support Users

When you can't support a large number of app users, it can be challenging for your app to continue working. When your app is flooded with users, it can cause the app to crash, and then you'll have to spend time expanding the app to support the number of users that use your application.

Using Web Apps Made Easy

When it comes to using web apps, all of the mistakes that we've listed above should be avoided. You risk ruining the customer and client relationship that you've worked hard to build, but you'll also lose time and money fixing the issues that weren't corrected the first time.

If you're looking for a company that can be trusted to help you with your web app design, contact us today. This is what we do, and we have the experience that you're going to want on your side.