7 Common Website Design Mistakes and How to Avoid Them
Making a website is essential for a successful online business. More companies are migrating their business to online platforms. Currently, there are over 400 million active websites on the internet.
Good web design can lead to more sales and satisfied customers. With a good design, you can leave a lasting impression on visitors and turn them into loyal customers. A well-designed website should become an asset to building your brand.
In this article, we show you some common website design mistakes. Good web design can help boost your online presence. Read on to learn how to identify and avoid these web design mistakes.
1. Not Optimized for Mobile Users
A majority of people now use their mobile phones to access the web. If you don't have a mobile-friendly website, you may be losing visitors.
Giving your users a good mobile experience can increase your visibility on the web. Part of Google's algorithm in ranking websites is having a mobile-site experience. Build your website with a responsive design to cater to all users.
Remember to make your clickable buttons large enough for mobile users. Keep your mobile design simple to avoid overwhelming your visitors. Stick to clean designs to allow users to browse with ease.
2. Slow Loading
Website speed is an important factor in making a great website. Over 53% of mobile website browsers abandon a site if it takes more than 3 seconds to load. If your website takes more than 3 seconds to load, you may be losing traffic.
One great way to speed up your website is by using adaptive images. This can help improve your page speed and help save bandwidth. Consider using new image formats like JPegXR and WebP.
Another great way to get fast loading time is by reevaluating your plugins. While plugins can help increase functionality on your website, they can also slow your site down. Remove plugins that are out of date or duplicates of another.
3. Bad Navigation
One of the most essential aspects of good web design is the user interface. Web navigation can convince a user to stay on your website and continue browsing. If your navigation menu is hard to find, you can lose many potential customers.
When formulating a web design, make your menu easy to find. Avoid using generic labels and opt for descriptive ones instead. You may use the Google Keyword Tool to make labels with popular keywords.
Avoid placing too many items in your navigation menu. According to a study done by NN Group, drop-down menus are ineffective. Dropdown menus can cause visitors to skip important pages.
4. Poor Content Strategy
Good web design also relies on good content. When creating a website, remember to prioritize a good content strategy. Your content must inform your visitors about your business and product or services.
When writing content, consider using H1 and H2 headers. Headers help your visitors and search engines understand your content. Many internet browsers skim a website and decide whether to stay or leave based on headers.
Headers are common in listicles. It breaks down your content to allow users to digest content easier. It also creates a visual hierarchy in your web design.
Headers communicate important information that your visitors are looking for. Your headers must be able to answer a visitor's question immediately. You may also incorporate important keywords into your headers.
5. No Analytics Tool
If you want to grow your website, consider using an analytics tool. This helps you understand user behavior, experience, web content, and functionality. If you want to secure your ranking, an analytics tool can help you improve your site.
Understanding your visitors' behavior is the first step to delivering more quality content. We recommend you use the free Google Analytics Tool. Other web analytics tools require a subscription and offer general information.
The Google Analytics tool gives you more choices for data analysis for free. You may also pick a customized report format. You may also use this tool on your tablet or smartphone.
6. Weak SEO
SEO stands for Search Engine Optimization. Search engines like Google use algorithms to rank the most relevant results. It is a popular and effective online marketing strategy.
SEO is the practice of using keywords to promote web traffic and brand visibility. When a browser enters a search, Google uses their words as keywords to find the best results. With the right keywords and key phrases, you can increase your traffic over time.
To start optimizing your page, conduct keyword research. Learn the exact words that your customer may be using to browse the web. Then, incorporate these keywords into your web content, title, and even your URL.
7. Typography Mistakes
One of the most common website design mistakes is typography. Effective web design does not only rely on uniqueness and flavor. Using the wrong typeface and font colors can harm your website.
Avoid using fonts that are too small or colors that are too close to your website's background color. Leading refers to the space between two lines or line-spacing. Not leaving enough space between your text can make your page look cluttered and cramped.
Avoid using too many font styles in your website. Using too many typefaces can confuse your visitors. Stick to using two to three typefaces to make your web design look more structured and cohesive.
Avoid using complicated fonts. While it can make your website look pretty, it may harm your visitors' experience. Stick to simple and legible fonts for sentences and paragraphs.
Avoid These Website Design Mistakes and Improve Further
More businesses are starting to create websites and participate in e-commerce. Good web design can help boost your brand and get more web traffic. Avoid these common website design mistakes when making your website.
You can also do better by working with professionals who know are the top of the game. That’s where we can help.
Are you looking for help in designing your website? Contact us today to find a team for web development and design.